SNCF — Getting e-conferences on track with live drawings
A digital experience that brings employees together.
SNCF is France’s national railway company.
Challenge
SNCF organises 20 employee-focused conferences every year, each one with key speakers. They came to us for our live drawing service for all 20.
Approach
Quick Thinking: Each conference covers fairly complex topics and we never know what exactly will be said by a given speaker. That means that our illustrators have to be quick on their feet when figuring out how to illustrate a certain topic.
Long-Lasting: The frescoes that we made for the event serve as reminders of what was discussed and of the event’s vibe as a whole. Our frescoes are like hard-copy memories that can be kept forever. We even made a book full of all the frescoes we’ve made.
Impact
For the last 3 years, we’ve been invited back to do our live drawings at all 20 yearly Atelier 574 conferences to accompany their key speakers. We now have over 60 frescoes that explain complex topics in a fun and understandable way!
3
Years of continuous partnership
20
Conferences covered
60
Frescoes illustrating complex subjects