Spadel Roots — Set a corporate compass
Connecting with the company's roots
Spadel, 100 years old and at the cusp of an industry-wide revolution. The timing was right to get the roots of the company and define a solid purpose that will serve as a compass for the years to come.
Challenge
First, we gave a name and a face to the project. It would be called project roots. This unique identity would drive inspiration and build excitement throughout this one-year journey. Making the journey visual will immediately put all travelers in a “purpose-mode” when discussing the topic. It’s crucial to make it distinct from day-to-day work.
Approach
A purpose is not something made up. It should be authentic and include everyone from the organization. We listened deeply to the entire organization.
Three main themes emerged:
People
Putting people at the core of the strategy and creating an amazing work environment
Planet
Spadel is entwined with nature and therefore people think Spadel should expand their already great work with respect to nature preservation.
Product
Everyone is proud of Spadel’s high-quality, tasty and healthy products. Spadel meets consumers’ needs: providing an essential product that’s actually good for you.
Now, think. A few days with the ExCo team is a must to digest the information, get stronger as a team and build a purpose sentence and narrative that’s truly yours.
Impact
Refine, test and… launch! After getting back to the teams with three suggested propositions, we selected and refined the best option. We did that by developing a simple but touching video for each option because a purpose story needs to speak to the heart.
Finally, be ready with a solid communication package. A visual purpose manifesto, a reveal video, an explanation deck…
,
your
.
