The Inclusivity Toolkit
Break down barriers within your communication
You have identified that your target audience is made up of a variety of personas. But how can you ensure that your communications outputs reflect this diversity?
At Cartoonbase, we are committed to leaving no one behind.
To help you produce communications materials with diversity built in, we have compiled the tips and resources we use in-house in a free Inclusivity Toolkit.
Experience and co-creation
"Nothing about them without them" was the thread that guided our reflection. We started wondering what we could improve to produce inclusive communications materials. So we began talking. First among ourselves. Then inviting external references to the table. Until we decided to organise our reflections in a short document to add consistency to our own practices and help others follow suit.
The checklist to keep in mind
Content
Reflect all members of your audiences
Beware of perpetuating a dominant culture
Be aware of stereotypes
Watch out for jargon
Use simple sentences
Use video captions to capture and enrapture
Visuals
Represent your audience
Opt for an airy layout
Size it up
Illustrate to elucidate
Distribution
Know your holidays
Use
Simplify interactions
Multiply the modes of interaction
Don't punish users for making mistakes
Minimise the effort required from the user
