Life sciences & healthcare
Bringing health innovation to those who care
When sharing content on healthcare topics and discoveries in life sciences, illustration is a powerful ally. It enables us to bring clarity to intricate matters while approaching them with the utmost sensitivity.
Illustration can help you communicate about diseases and therapies without showing real imagery. It also makes it possible to synthesise years of clinical research and development into inclusive and understandable messages that can be shared with broad audiences – or tailored to specific ones.
Patients
need to understand how you can help them on their journey across the complex world of healthcare
Healthcare professionals
need the right information at the right time to accompany them along diagnosis, treatment, and rehabilitation plans
Companies
need to communicate their unique value proposition in the patient journey and clinical pathway
Patient journey
Whether you are a pharmaceutical, biotech, or medtech company or work for an institution: your goal is for patients to understand the value that you bring on their journey to recovery or for managing chronic disease.
Each patient journey is different; providing support and empowering them with knowledge is key to improving quality of life.
Illustration provides an emotional and flexible way to describe key moments along this journey and explaining complex issues, helping patients understand their disease and treatment options and navigate the network of caregivers.
Pharmacology
Biochemical interactions can only be observed and understood by those who can ‘read’ complex medical imagery.
Illustrating the mechanism of action using simplified drawings or visual metaphors enables healthcare professionals to help patients understand their therapeutic intervention.
At Cartoonbase, our animators bring clarity to complex processes by highlighting the areas where you deliver value on the journey back to good health or through disease management.
Medical devices
Your product pipeline brings together years of work from engineers to clinical researchers.
How do you communicate the value generated in 60 seconds?
Our illustrations simplify the busy environment of the operating theatre or clinic, helping healthcare professionals to understand your unique solution for diagnostics, therapeutics, or rehabilitation.
Data science
Artificial intelligence, machine learning, deep learning – these trending topics have a deep impact on healthcare. For patients and healthcare professionals, it can be difficult to trust these technologies and understand their role in care.
Building data solutions was your first challenge, building trust is now essential to improving patient outcomes.
At Cartoonbase, we spark emotion by telling the story of your data in the context of the patient journey.