Our challenge

• Explaining how encryption algorithms work to a broad YouTube audience of people curious about how stuff works, but with no expert knowledge on IT or cryptography.
• Entertaining the audience, who watch these videos to have fun while learning new things.

Our science story

• We introduce Alice and Bob. These names are traditionally used as placeholders in discussions about cryptography. We turn them into actual characters with a top secret love story that requires securely encrypted communications!
• We create a visual universe with hand-drawn animation that fits the tone of the love story angle, giving the video the feel of a short animated film.
• The science about encryption and algorithms is embedded in a narrative mixing Alice’s and Bob’s story, historic (fun) facts and hard science.

Verdict

Alice and Bob live happily ever after – their story has currently been viewed over a million times on YouTube.